2024-25 SBL’S Women’s Appreciation Night
INSPRIATION
ON THE JERSEY
+ During the late 1800s and early 1900s, women and women’s rights organizations worked towards equality, both in gaining the right to vote and ensuring economic, political, and social reform. Through our research, we learned the first National Women’s Day was observed in the United States on February 28, honoring the 1908 garment workers’ strike in New York, where women protested poor working conditions in factories.
+ The colors utilized represent a duality, allowing the jersey to serve as a vessel for exploring the intricate interplay between past and present. The jersey’s dark base represents the harsh past women have endured, while the floral motifs created by the embroidery pattern serve as a nod to their boldness, courage and resilience while fighting for equality. The soft colors and patterns provide contrast and reveal the optimism, hope and love often held within.
PHOTOGRAPHY
SOCIAL APPLICATIONS
EDITORIAL
+ Conceptualization
+ Art Direction
+ Editorial Design
+ Digital Execution
CONCEPT
The Stitching of Women’s Rights
+ As the fight for women’s equality continues, women’s work is not always celebrated. Flowers due are not often given. Women are expected to exceed expectations, while carrying the weight of the world on their shoulders. The floral motif throughout acknowledges their plight and gives them their flowers through visual metaphor.